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BUSINESS DEVELOPMENT UNIT
Achievements and Future Plans

2003-2004
The Business Development Unit delivered a short course in December as part of a strategic management training programme for the Council for Awards in Children's Care and Education. The focus of the course was on linking mission, vision and values to strategy and operational planning.

Several courses have been run for external organisations as part of the recently developed Postgraduate Certificate in Management programme:

  • Numerous short course sessions were presented on project management for the London Borough of Islington managers.
  • Several sessions on accounting and finance were laid on for the London Borough of Islington managers.
  • The Unit has also managed to rope in Melvyn Keen, the University's Assistant Vice-Chancellor, into delivering a number of courses on contract management and procurement. (Melyvn head's up the University's commercial operations, including oversight of MUI, and so is leading by example.)

The Group has contributed to the delivery of a short course on management consulting in Hong Kong on the MA Work-based learning programme.

A cohort of approximately 30 people have been enrolled on the latest cohort of the Advanced Diploma in Personal and Business Effectiveness programme, through European funding, which was delivered over at the Lea Valley Technopark. Internships will be organised to help the participants gain the experience and skills they need to get them back into work.

The Business Development Unit in collaboration with an external marketing consultant took on a strategic marketing and coaching contract for the Council for Children's Care and Education (CACHE). This involves a 10-day unaccredited strategic marketing training programme for the senior management team and a 9-day coaching programme for the CEO and Deputy CEO. Initial feedback has been very positive for the first phase of the programme.

MUBS Runs Short Courses in Bucharest, Romania, covering strategy, marketing and HRM topics in a joint collaborative management development programme with OK Service Corporation, Romania's No2 training provider. What is particularly satisfying about the programme is that so far feedback reports are excellent from our Romanian middle and senior manager participants, who were taught in cohorts of around 20 in English with all discussions simultaneously translated into Romanian.

2002-2003
The Business Development Unit over the course of the last year has been the principal organiser for a number of projects. It has also been a secondary organiser to a number of other projects but these are not outlined further as they require minimal input from us. Projects are outlined with contract value, where the project is privately-funded and total project value where it is publicly-funded (this includes matched funding from MU), with an estimated time commitment and role required from the Director of Business Development (DoBD):

1. The Graduates into Business Programme
MUBS and external staff will teach four cohorts, each of around 30 students, on the Advanced Diploma in Personal and Business Effectiveness programme (under validation), under the programme leadership of Simon Roberts, as part of an public-funded programme.

2. The Islington Management Development Programme
MUBS and external staff will deliver short courses for 3 cohorts of managers (45 in total) before September and for a further 2 cohorts before January 2004, on an innovative - because it adopts WBL principles - specially customised (still to be validated) Postgraduate Certificate in Management programme under the leadership of Doirean Wilson, who co-ordinates tutor-participant liaison, and other programme-related issues (with 10 hours per week assistance from Caroline Kiengo). For further information see the Islington Web site.

3. The Romanian Training Programme
MUBS and external staff have delivered a series of short courses at Thistle Hotel, Marble Arch and will deliver 7 short courses in Bucharest Romania on a non-accredited management development programme between May-June 03.

4. E-procurement project
The MUBS BDU has been the principal co-ordinator since the inception of this project, although was not involved in the original bid development. The project has limited immediate, and financial, value to MUBS and has suffered from partnership problems in developing the required technical solutions for an online trading system, however, it has long term potential benefit in increasing The University's reputation with (160) local businesses within the Lee Valley area, who benefit from having a free website and free membership of a trading system with an existing 10,000 members. For further details, visit the e-procurement Web site.

Internal Short Course Programmes
The BDU has will have organised 3 short courses this semester on project management, negotiation skills and time management for MUBS and MU staff using external tutors.
The 6th Annual Political Marketing Conference
This was held between the 18-20th September (at Thistle Hotel Islington and The House of Commons) for a some 80 attendees, with sponsorship from the Graduate School of Political Management at George Washington University, and the Academy of Marketing.


2003-2004
The following CPD programmes will continue:

  • The Graduates into Business Programme
  • Islington Management Development programme
  • Romanian Training Programme

The following public and private funded projects will also continue:

  • The e-procurement project
  • The status of the MA HRM DL programme is uncertain as are its HR requirements.

In addition, we intend to deliver and support the following conferences:

  • The Academy of Marketing Conference 2006 with a prospective 500 participants, design and development work to begin three years prior to conference date through liaison with Academy of Marketing executive committee.
  • Other conferences as they arise (e.g. Leadership Conference with HSSc and PDE) to take advantage of MUI's creation of a conference unit (under Steve Lane of MUeX and Denise Arden, Marketing Manager, MUI).

The BDU will also submit bids for a minimum of six tender exercises (for contracts worth approximately £300k in total) with the intention of obtaining at least one of them.

For further information, please contact:

Dr Paul Baines
Director of Business Development
Business Development Unit
Middlesex University Business School
The Burroughs
London
NW4 4BT

Tel: +44 (0)20 8411 6114
Fax: +44 (0)20 8411 5315
Email: http://mubs.mdx.ac.uk/cgi-bin/MOmail.pl?name1=P&name2=.&name3=Baines&name4=mdx.ac.uk&cc1=&cc2=&subject=MUBS^&reply=&spare=


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Author: Paul Baines
Date created: 26 October 2003
Last modified: 20 March 2004
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